What is a Semi-Custom Golf Club? Well we made it up...

Posted by Tyler Sullivan on

Everyone is familiar with your standard golf club.

Here is our definition:

Standard Golf Club: Pre-built and available "off the rack" made by all the big brands, Nike, Callaway, Taylormade, Titliest, you name it. These golf clubs are assembled overseas and built for mass production.

The next category of golf clubs, needs a new category.

Custom Golf Club: When, I think of custom golf clubs I think of an in-person club fitting that is 100% custom to the person. This process is the least popular but best defines custom, as the golfer is measured by a club fitter and the fitter builds the club by hand for that individual.

So that's all the categories of clubs right? Pre-built or built custom to you in person. Well, no. We are missing a growing category, that I am proud to call "SEMI-CUSTOM."

Semi-Custom Golf Club: This new category best explains how we build our golf clubs. Each golf club is hand assembled for the individual that ordered it, but no in person fitting process has been completed. Our online fitting and/or discussions allows us to create a semi-custom golf club that can help maximize your game without going through a full fitting process.

We also offer a "standard" set up, meaning that if we were sold in retail what length we would build our clubs to.

Standard golf club, custom golf club, and now SEMI-CUSTOM golf club.

Which type of golf club will you choose?

Get your BombTech clubs now!

 

Want to learn more and improve your swing? Join our BombTech Golf Academy!

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The future is quality - From Beer to Golf

Posted by Tyler Sullivan on

The future is quality - From Beer to Golf

I have been trying to write this blog post for a few weeks. But every time I write it, I end up deleting it because I can't seem to get the point across. So here I go again.

The future is quality - from the beer industry to the golf industry

Have you noticed that the number of craft brews has increased dramatically? Well if you haven't...You probably don't drink beer, which is OK too. The small guy, craft brewers that is, are gaining momentum and having amazing success bringing their distinct quality products to market. A market that is almost as competitive as the golf market.

So how can these small craft brews compete against Budweiser, Coors, Sam Adams and all the other giants in the industry. It is a simple approach. High quality ingredients and a focus on premium flavor regardless of cost to produce. When you produce a product that performs or taste better, you will be successful. So why haven't the big beer companies done this? Costs. Although they generate huge revenue, their focus is on their marketing campaigns and stock prices. This approach takes the quality out of the equation.

But how does this relate to golf?

I have written about this many times, but the larger companies, Taylormade, Callaway, Nike and many others have the same pressures to run successful marketing campaigns and generate millions of sales. This type of ad spend allows for a small "watered" down budget to produce their golf products. Whereas the smaller golf companies, like us can spend twice as much on a 2 piece construction process versus a 4 piece construction process to produce a product that outperforms the big brands.

Here is the question I always get..."Well, why do the pros play their equipment?"

1. Most pros are compensated or endorsed to play certain equipment. I can't blame them for wanting to make money.

2. The equipment the pros play is not the same equipment sold in retail. The equipment they play is tour quality and built for them, but you know that already.

The next question I get is...."Well, why don't any pros play BombTech golf equipment?" We will not pay golfers to play our equipment. Then we would be like all the other big brand golf companies. Which would lead to increased ad spend that would either lead to lesser quality product or increased costs to you. This is the exact reason why BombTech golf exists, higher quality sold direct to you!

So will the future be, smaller companies that offer higher quality. For the consumers, I hope so!

What do you think?? 

Get your BombTech clubs now!

 

Want to learn more and improve your swing? Join our BombTech Golf Academy!

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Do golf sponsorship's matter?

Posted by Tyler Sullivan on

Do golf sponsorship's matter? Or better question do you care what the pros play?

If you are the golfer being sponsored and more importantly being paid well, then yes. But what does that sponsored athlete do for the company sponsoring them. Obviously the hope is that more people will see the brand and be familiar with the company or products. But do you as a golfer care if a professional is wearing a BombTech or Taylormade hat or playing their equipment??

My answer is NO. Why? Because they are compensated. If Bubba Watson wasn't paid and played PING, it would hold more weight than being played to play a product or wear a shirt or whatever the case may be. So do golf sponsorship's matter?

Some of the larger companies have so many staffers and budgeted so much to pure marketing that they sacrifice on product quality. For this reason, we exist! Knowing that the big brands can't spend over XX dollars on each product allows "smaller" companies to spend more on product quality, materials and more and still be competitive on price.

So do golf matter? If you are Taylormade, Callaway, Nike, Titliest...they would say yes, but you will see in the next few months that many of the big companies are struggling due to the massive amount of marketing spend that is required to keep pros staffed and promote them.

Forget the big brands for a second. Do we sponsor athletes? I wanted to bring this up because it is the #3 question that I am asked. From the article above you are probably thinking no and you are right.

I wish I could sponsor everyone and support each golfer in their quest to be better. But if I did this I would be like the big brands and would not be able to focus on product quality and performance.

Although I can't offer you a traditional sponsorship. BombTech golf has developed a refer a friend program that is designed to reward you for a simple referral. This is not as glamorous as being a sponsored, but it can help you generate additional income for spreading the word about BombTech golf. Which is the point of sponsorship's right?

So do golf sponsorship's matter?

Get your BombTech clubs now!

 

Want to learn more and improve your swing? Join our BombTech Golf Academy!

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Do you want to score better or hit it longer?

Posted by Tyler Sullivan on

Do you want to score better or hit it longer?

I am very fortunate to get to talk all day, everyday about the game we all love. I have frequent conversations with scratch golfers looking to go pro and high handicap golfers just looking to make the game more fun. These conversations always lead to one question, do you want to score better or hit it longer?

So, what do you think the answer is?

40% say "I want to hit it longer"

40% say "I want to score better"

Only 20% actually say both!

When you hit it longer you will score better, but only if its straight. So how can we achieve this. The big brand manufacturers are making golf drivers that are 46 inches, 46.5 inches and even as extreme as 48 inches. In addition to making golf drivers longer, they are making them lighter. Club head weights have dropped form 200 grams to as low as 190 grams.

But this is all wrong!! Yea lighter and longer will allow you to hit 1 out of 20 balls long, but they other 19 are in the woods. And they reason that, yea ill say it...Taylormade, Callaway, Cleveland and all the others have done this, so they can claim that their golf driver is longer. But who cares if it is not in the fairway.

The reality is that hitting the center of the face will help you hit it longer and more consistently. This is one reason that the pro's not the hackers are playing golf driver that are 44-45 inches in length. So why should the average golfer be forced to buy equipment that is longer, lighter and more difficult to hit? Marketing...That's the only reason.

Golf is tough enough and the equipment should not make it tougher! Check out a local club fitter or talk to us. It is what we do and I hope to provide you with the answer BOTH to the question above.

Get your BombTech clubs now!

 

Want to learn more and improve your swing? Join our BombTech Golf Academy!

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Boston Golf Expo 2014

Posted by Tyler Sullivan on

Boston Golf Expo 2014

BombTech golf is excited to announce that we will be attending the 2014 Boston Golf Expo in Massachusetts at the end of February.

Here is what you need to know:

SHOW DATE AND TIMES

Friday, February 28 12:00 PM-7:00 PM

Saturday, March 1 10:00 AM-7:00 PM

Sunday, March 2 10:00 AM-5:00 PM

TICKET PRICES

Adults $12.00

Seniors $ 10.00 (65 + over)

Children 12 and Under Free

HOTEL INFORMATAION

Seaport Boston Hotel One Seaport Lane, Boston, MA 02210

For reservations call 1-877-SEAPORT or 617-385-4000

Room Rate: $179.00 single/double

Reservations by February 10, 2014

Mention “Boston Golf Expo” for the special rate

Luxury hotel across the street from the World Trade Center

Renaissance Waterfront Boston Hotel606 Congress St, Boston, MA 02210

For reservations call 1-877-513-6305

Room Rate: $169.00 single/double

Reservations by February 10, 2014

Mention “Boston Golf Expo” for the special rate

Located 4 blocks from the Seaport World Trade Center

What can you expect? BombTech golf will have our Grenade golf drivers there to demo as well as our newest 3 wood. Come by our booth and sign up for our golf bag giveaway!

Looking forward to seeing everyone there.

Get your BombTech clubs now!

 

Want to learn more and improve your swing? Join our BombTech Golf Academy!

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