Do golf sponsorship's matter? Or better question do you care what the pros play?
If you are the golfer being sponsored and more importantly being paid well, then yes. But what does that sponsored athlete do for the company sponsoring them. Obviously the hope is that more people will see the brand and be familiar with the company or products. But do you as a golfer care if a professional is wearing a BombTech or Taylormade hat or playing their equipment??
My answer is NO. Why? Because they are compensated. If Bubba Watson wasn't paid and played PING, it would hold more weight than being played to play a product or wear a shirt or whatever the case may be. So do golf sponsorship's matter?
Some of the larger companies have so many staffers and budgeted so much to pure marketing that they sacrifice on product quality. For this reason, we exist! Knowing that the big brands can't spend over XX dollars on each product allows "smaller" companies to spend more on product quality, materials and more and still be competitive on price.
So do golf matter? If you are Taylormade, Callaway, Nike, Titliest...they would say yes, but you will see in the next few months that many of the big companies are struggling due to the massive amount of marketing spend that is required to keep pros staffed and promote them.
Forget the big brands for a second. Do we sponsor athletes? I wanted to bring this up because it is the #3 question that I am asked. From the article above you are probably thinking no and you are right.
I wish I could sponsor everyone and support each golfer in their quest to be better. But if I did this I would be like the big brands and would not be able to focus on product quality and performance.
Although I can't offer you a traditional sponsorship. BombTech golf has developed a refer a friend program that is designed to reward you for a simple referral. This is not as glamorous as being a sponsored, but it can help you generate additional income for spreading the word about BombTech golf. Which is the point of sponsorship's right?
So do golf sponsorship's matter?
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